about

Secret Life of Florals is a sustainable botanical design studio based in Dallas, Texas. We create wild, artistic floral design with organic movement. Our designs toe the line between wild and tamed. We also use sustainable design practices at every step, which means:

• We are proudly foam free, our designs are made with reusable mechanics

• We source seasonal and locally grown product whenever possible over imports

• We compost when possible and make eco-friendly sanitizer for our buckets and vases

Meet the Woman Behind The Scenes!

Lizy Rutherford

Owner/Creative Director

Lizy founded Secret Life of Florals as her creative practice in April 2021. She brings to the table nearly 6 years of floral design experience and a prior stint in the Designed Objects department at the School of the Art Institute of Chicago in 2015-2016. She seeks to connect the viewer into the present time and place through the use of seasonal, local, and foraged materials.

When she is not at work, you can find her perfecting her iced coffee recipe, in the garden, spending time with loved ones, and knocking out different books on her reading list.

Logo designed by Kaila Rose Parrish.